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7 Ways to Enhance your Promo Writing

Tuesday, September 20, 2011


Chalking out your very own way to earn profit by writing killer promo campaigns is a gift only few people have. Moving readers at their own will, these veterans have finally let their secrets out.

1.       Write the way you love to read: Short sentences, clear words, simple meanings. The best promo writing is done in a conversational way, a warm tone – just like talking to a friend.

2.       Carefully chosen words: Every day words and phrases can give you much better results than carefully chosen dubious meaning words. Stilted style while writing a promo can create a distance between you and your readers and can even make them loose their interest in the writing.

3.       Personalizing the message: Although your message is meant for thousands of readers, each must feel that they are exclusively being spoken to, therefore, promo writing needs to be one-to-one and now as group advertisement.

4.       KISS: Like any other good writing document, promo writing also follows the rule of ‘Keep it Short and Simple.” You use more that necessary words and you lose the magic.

5.       Use persuasive words: There are some words that act the part of most persuasive words in promo writing. Some of these include
a.       suddenly
b.      now
c.       miracle
d.      magic
e.      offer
f.        announcing
g.       introducing
h.      improvement
i.         quick
j.        easy
k.       wanted
l.         amazing
m.    sensational
n.      challenge

6.       Call to action: Promo writing forces you to discover your own call-to-action techniques. Here are the top five ways to evoke a response:
a.       Talk to An Expert
b.      Start Your Trial
c.       Get a Free
d.      I Urge You To
e.      While Supplies Last – You hear this one on infomercials all the time. This moves people to act while what they want is still around.

7.       Break up the sentences: Long sentences in promo writing will only make your audience go haywire while interpreting the meanings behind those words. Consider this example:

"In brief, all we can say that the actual value of The Financial Marketplace to the end user is to be able to successfully find the complete manufacturer information which must be accurate, quick and efficient, which combines with other related information on manufacturing, suppliers and health issues, all together at once."

The revised version:
"We make it easy to find accurate manufacturer information. In addition, know the related facts on manufacturing, suppliers and health issues. All together at once. "


8.      Some examples of good promo writing

“Timely service without efforts”
"You're in the best of hands with your own personal CONSULTANT. We have earned ourselves a reputation as the industry's leading CONSULTANT. The one social journal discriminating analysts have time to read when they can't read them all. And because your success is our goal too, we invest in surveys and studies regularly, to give you the best possible service month after month. Time and time again . . . .”


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About the Author: Nitima is a seasoned content and promo writer. She has worked on projects related content writing, blog, brochure writing and creating marketing collateral. She also has hand on experience in technical and business writing. You can find more about her work from her website WRITING ROUTES Nitima also maintains a blog - Offbeat Spirituality which gets around 2500 hits every day.

Some elements of CBT

Thursday, September 15, 2011


CBT is a one-day motorcycle training course aimed at teaching the practitioner basics of riding a motorcycle. As a preliminary vehicular training course, it must be completed by anyone wishing to ride a motorcycle unaccompanied on the city roads. Upon completion, the training remains valid for 2 years.

The CBT is based on 5 key elements which strongly influence a person’s acquiring the certification. Any person wishing to go for it needs to start with an eyesight test. As a candidate, you must be able to read a number plate containing figures and letters 79.4 mm or 3.1 inches high, from a minimum distance of 67 feet or 20.5 meters in a good daylight.

Element B calls for the right information of the bike or moped for which you wish to obtain the certificate. You must be aware of control positions, left and right handlebar controls, Instrument panel and the basic machine checks, including wheeling, stand, braking and starting and stopping the engine.

Element C of CBT contains clutch control, systematic gear changing, right braking, rear observation, indicating and maneuvering the machine, OSM/PSL routine, stopping and  moving off from the curb, left and right turnings and the smooth maneuvering of ‘U’ turns.

The next element is a classroom session that familiarizes the candidate about the dangers of riding on the road. This element is very important and stress if given on completing it satisfactorily before any formal road riding is undertaken.

The Element E is all about road riding, with one other student, to put into practice everything that the candidate has learnt over the past elements. This requires demonstration of coping with the hazards safely by rightly maneuvering traffic lights, junctions, roundabouts, crossings, bends and other obstructions


About the website
Motorcycle training educates motorcycle riders the skills for riding on roads. It is the equivalent of driver's education for car drivers. North London Motorcycle Training is based at Edgware, and can offer you tuition from CBT to Advanced Rider Training. Established since 1985, it is committed to make your training fun, safe and enjoyable.

What you need to Know about CBT


CBT is short for Compulsory Basic Training. Unlike the common perception, it is not a test. For a person willing to get rid of commuting in the tubes and buses, a personal 50 cc scooter or 125 cc motorbike is definitely a good option.

To start riding a scooter, moped or motorbike, CBT is the course you need to get certification in. Considered a continual assessment, the course length usually takes a full day to complete. A person meeting all the standard requirements of each element proceeds to next until the course is completed, at which point the CBT instructor issues the candidate’s CBT certificate (DL196).

You can take the CBT course on a 50 cc or 125 cc automatic scooter or geared motorbike. It can either be of your own or you can hire one from where you are doing the training. At North London Motorcycle Training, only modern and well maintained bikes. Both male and female instructors work with this institute, providing the highest standard of DSA approved training.

To take part in CBT you need to be over 16, in possession of a valid full or provisional U.K. license, possess a decent knowledge of the Highway Code and must have good eyesight to be able to read car number plates over a distance of 20.6 meters. Good understanding of English is compulsory for anyone appearing for the CBT.

About the website
Motorcycle training educates motorcycle riders the skills for riding on roads. It is the equivalent of driver's education for car drivers. Training beyond basic qualification and licensing is available to those whose duty includes motorcycle riding, such as police, and additional rider courses are offered for street riding refreshers, sport riding, off-road techniques, and developing competitive skills for the motorcycle racetrack.

Compulsory Basic Training in Detail


Compulsory Basic Training was launched on 1 December 1990, making it compulsory for all new provisional licence holders of automatic scooters, geared motorbikes or plain mopeds to complete it before riding on the road. In CBT, exception has been given to those who have passed a comprehensive moped test since December 1990.

Holders of full car licence who have qualified after 1 February 2001 are also required to complete a CBT course before riding a two wheeler on the road. Contrary to a popular belief, the compulsory basic Training is not an exam, and there is no test. It is only a course of training that an individual is required to complete satisfactorily before riding a moped, scooter or motorbike. This basic training has proved to be a great success in achieving the aim it was designed for – improving road safety and lessened accidents involving two wheelers’ riders.

CBT requires a provisional licence holder to undergo the course of on-site and on-road training. On the completition of this course, they are issued a 'Certificate of Completion of an Approved Training Course' (DL196). This validates the provisional entitlement on their license and permits that to on their vehicle on the road, while displaying an ‘L’ on their number plate.

About the website
Motorcycle training educates motorcycle riders the skills for riding on roads. It is the equivalent of driver's education for car drivers. Training beyond basic qualification and licensing is available to those whose duty includes motorcycle riding, such as police, and additional rider courses are offered for street riding refreshers, sport riding, off-road techniques, and developing competitive skills for the motorcycle racetrack.

Motorcycle Safety Training in London


Though many people find riding a motorcycle a fun activity but it is a potentially fatal street machine as well. Every city seeks to create secure street conditions for its motorists. To promote motorcycle safety for all London, Manchester and other UK drivers, the city council has approved some motorcycle safety training courses that are also approved by the internationally fames Motorcycle Safety Foundation.

London’s Motorcycle Safety Program provides a good incentive for those people who complete their motorcycle safety training. Those who do effectively finish a motorcycle training course can also get a waiver on the second part of the London motorcycle license test. This come in addition to the benefit of learning the safe way to operate and ride a motorcycle. For most people, this waiver implies saving of time and hassle of borrowing a registered and safe motorcycle for the driving test.

Also note that there approved London motorcycle classes offer a motorcycle and helmet for their participants. Therefore if you don’t have a bike, you can get it from them for the safety training.

For those of you, who see the benefit of this training; take out time to visit the London Motorcycle Safety Program at http://www.northlondon-mct.co.uk/. Once there, hover over the basic menu options and select "Locations" that are near you.  You then click find the course that will then link you to the enrolle"Find a RiderCourse" link to get to the Motorcycle Safety Foundation's RiderCourse Enrollment System. Note that there are two types of courses. You can simply take the Basic RiderCourse (BRC) motorcycle safety training to get your waiver. 

Tips on CBT


The CBT is based on 5 key elements which strongly influence a person’s acquiring the certification. Here are few tips to help you clear the CBT test.

1.       Even though a person does not need any riding experience to take the compulsory basic training test, familiarizing yourself with the Highway Code is definitely advantageous.
2.       The theory of CBT is essentially basic and is worth remembering to clear the practical tests. This is of course in the scenario where you would want to complete the CBT test in one go,
3.       Obtaining full license will also give you freedom from riding with L plates forever. It also makes motorcycle insurance cheap.
4.       Make sure that you book your CBT test at a DSA approved training body and look out for training centre that offers:
a.       Flexible training, so that you can go through each element at your own convenient pace.
b.      Riding gear as you’d probably won’t have your own motorcycle gloves and helmet at this point
c.       A guaranteed pass
5.       CBT was introduced to control the alarming number of accidents that new and old riders were contributing to. Since motorcycling is much more of an art than driving a car, training is essential for your and other’s safety. It also lets you gain on your riding skills, thereby making the whole task of riding a bike intensely relaxed, without the worry of losing control.

About the website
Motorcycle training educates motorcycle riders the skills for riding on roads. It is the equivalent of driver's education for car drivers. North London Motorcycle Training is based at Edgware, and can offer you tuition from CBT to Advanced Rider Training. Established since 1985, it is committed to make your training fun, safe and enjoyable.

CBT and You!

The CBT is based on 5 key elements which strongly influence a person’s acquiring the certification. Here are few tips to help you clear the CBT test.



  • 1. Even though a person does not need any riding experience to take the compulsory basic training test, familiarizing yourself with the Highway Code is definitely advantageous.
  • 2. The theory of CBT is essentially basic and is worth remembering to clear the practical tests. This is of course in the scenario where you would want to complete the CBT test in one go,
  • 3. Obtaining full license will also give you freedom from riding with L plates forever. It also makes motorcycle insurance cheap.
  • 4. Make sure that you book your CBT test at a DSA approved training body and look out for training centre that offers:
  • a. Flexible training, so that you can go through each element at your own convenient pace.
  • b. Riding gear as you’d probably won’t have your own motorcycle gloves and helmet at this point
  • c. A guaranteed pass
  • 5. CBT was introduced to control the alarming number of accidents that new and old riders were contributing to. Since motorcycling is much more of an art than driving a car, training is essential for your and other’s safety. It also lets you gain on your riding skills, thereby making the whole task of riding a bike intensely relaxed, without the worry of losing control.



About North London Motorcycle Training
Motorcycle training educates motorcycle riders the skills for riding on roads. It is the equivalent of driver's education for car drivers. North London Motorcycle Training is based at Edgware, and can offer you tuition from CBT to Advanced Rider Training. Established since 1985, it is committed to make your training fun, safe and enjoyable.



 

2009 ·Random Writings by TNB