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E-Commerce websites that work and ACTUALLY generate money

Tuesday, August 18, 2009

More than half of the world’s population dreams of earning through the Internet. Companies are hiring high end designers and developers to create E-commerce sites that are not only attractive but also ensure a high level consumer spending. Those are rich companies and can afford to spend thousands every month to keep their IT team busy, but what can you, a commoner, do to increase profitability and reduce maintenance cost?
To see a rise in profits from existing visitors, four things matter:
· A robust website
Apart than credible and original content, a good ecommerce site should lave accurate information and easy functionality. The visitors should be able to customised information as per own preference. Sites like Mylook and offer customization features that allow users to filter the content they see. “One – to – one” websites are fast becoming the future of the Web. These database- driven sites automatically adapt the content, look and even advertising to individual users. These are made using technologies like Web Objects and Cold Fusion, which allow webmasters to create interactive, dynamic, and adaptive web sites.

· Ecommerce site optimization
Once you know who is coming to your site and what are the users clicking, you need to do some testing to see what they like and what they don’t like. Is your logo too encrypted? Does that “order here” link make customers exit from your site? Is your content not unique? Maybe the 1-800 numbers will help to track preferences where potential customers need someone to talk to and understand more deeply about the product or service. Do multivariate testing which will allow you to manipulate various elements of your website. It can be used to track which links have the best success at turning visitors into buyers or leads.
If you can spend some time in learning Google Analytics, you can easily set up multivariate testing and if you don’t have time for that – hire an expert to do that.

· Opening new revenue streams.
After you've done research on where people are coming from and which sites they go to from your site, you will definitely know what makes them buy. An analysis of this information can help you to increase your ecommerce site revenue. If you own a content oriented site, you can sell Ads on your site. If you have a series of products or services, opening up an affiliate program is a good idea as it not only will boost sales, but will also help your SEO process, as affiliates will link directly to your site.

If you live in London or near North London area, Middlesex, Barnet, Harrow, Brent, Edgware, Finchley, Borehamwood, Mill Hill, Colindale, Hendon, Canons park, Stanmore and Crouch end; you can contact your local web designing and SEO firm. Indigo, which is a very well known name in the designing segment, can guide you in the best way to create and maintain a personal or professional website. It has plans that begin at a very low rate of £170 per annum and can be customised according to your needs and preferences.


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2009 ·Random Writings by TNB