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Thinking of outsourcing?

Friday, February 25, 2011

Outsourcing to India, no matter how inviting it may look, has its own hiccups. Here’s a checklist of things that can make it easy for you to implement your entire outsourcing plan.

Make products that make sense
Every product you invest in must be a pain pill, not a vitamin. It should be able to resolve a problem and not around something for which you’ll need to do market hunt. Every new product must be descriptive in one line. For a company that gets this right, half of the work is already done.

Build marketing into your merchandise
People often use “Viral marketing” in a wrong way. Viral is not word to mouth, it is something that spreads on its own, as it’s happening or is used. While deciding the marketing technique for your product, make it so that people get interested in it.

Keep your finances under observance
Outsourcing to India is a strategic step and depending on what kind of work you’d like to outsource, it costs money. If you are a one-man company, keeping a tab on finances is not a difficult task but if you have other people working with you, it will make sense to have someone specifically dedicated to accounts and finance.

Hire the right partners
Outsourcing to India cannot become successful unless you hunt partners who are best in their game. Keep in mind that 80% of outsourcing deals don’t yield the level of outcome you think they will and since it takes two to tango, do your research thoroughly.

If you have your own business in London, Middlesex, Barnet, Harrow, Brent, Edgware, Finchley, Borehamwood, Mill Hill, Colindale, Hendon, Canons Park, Stanmore and Crouch end; and looking for you partner in success to help you formalise your outsourcing ideas, contact Indigo. Indigo offers consultancy on wide range of business process outsourcing solutions to global clients and can assist you to leverage the skills and expertise related to your specific industry.


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2009 ·Random Writings by TNB