Website Designs for Small Businesses

Whether you own a service business or a retail venture, your web site is the strongest tool in your marketing arsenal. A well-conceived, well-executed web site by a reliable web development firm can help you in strengthening relationship with customers, boost your branding efforts and encourage sales. Regrettably, many small businesses fall victim to some common web site woes, such as pages that do not load properly, inappropriately written text, shopping carts that malfunction etc.
These mistakes can easily hit the trust of visitors as they will avoid doing business with any such site that is not made properly. To create a full-proof site, keep in mind the following details:

• Well organised layout
You will be surprised to know that more than 45% of small biz websites fail to prominently display obvious info, such as phone number, email address, office location and working hours. Why would people like to visit your site if they have to hunt for a separate "Contact us" page?
Solution: Display your phone number clearly across your site. People will like to call and enquire if you make it easy for them to have your number. Having a process in place to follow-up all inquiries that come through your website can prove to be extremely helpful.

• Pages that load quickly
Cluttered and slow-loading pages will give users headaches. People are not much interested in multiple fonts, animation, large images or You Tube videos. They want a site that gives them complete information and loads instantly.


• Appealing colour combination scheme
Different colors have different implications, and different effects on customers' buying habits. The colors you choose should always reinforce your brand. If your logo, letterhead and business cards feature red and green, use red and green on your site. You can also ask the web developer to research colour schemes being used by your competitors and by other sites featuring products similar to yours.

• Easy navigation
Sites are not made for customers to get lost while looking for the product they are interested in. If visitors can't find what they want quickly, they'll click to another site that's easier to navigate.
Considering a variety of navigation structures and menu styles in advance can help. You can also keep your most important pages only one click away from your home page when possible.

• Keyword specific text
Text can make or break a website. If the content is either not keyword specific or not written in a persuasive way it will fail to attract both- search engines and potential customers.


• Simple yet powerful ordering process
The payment process should be simple to use. Anticipate the questions that people might have and add a FAQ page to your site. Give visitors a feeling that their credit card details are safe and sound as you are using a trusted gateway partner.

These specific strategies are the minimal points that you should keep in mind while getting your website designed. The expectations of consumers have changed and they want to see applications of new technology. Brochure-styled sites are a thing of past now. You need to have a site which is interactive enough to grab the attention of those who browse through it. Only good designers can successfully shape ideas in a fruitful way to create sites that are ‘sticky’, engages people and encourages them to return.


Fortunately for those having business at North London area, Middlesex, Barnet, Harrow, Brent, Edgware, Finchley, Borehamwood, Mill Hill, Colindale, Hendon, Canons park, Stanmore and Crouch end have Indigo Ideas which is a premium web designing and SEO company.
The websites made by Indigo Ideas start at a very low price of £170. Along with it, it offers one free page, free hosting for 1 year, free email setup and support and domain name for which you don’t pay a single penny for 1 whole year. Indigo’s prices are very cost effective and it is proving to be an excellent firm that provides best value of your money.