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Web Content Writing Tips

Thursday, September 9, 2010

OK, so you’ve designed everything else than web content for your website, you are ready to launch your business on web, and maybe have a fair idea of generating few leads from search engines. Or maybe you’ve reserved your domain name but you’re thinking, “What the heck do I want to say?!” Let’s take a look at some very useful web content writing tips on how to improve the website content and increase the number of people reading content on your website dramatically:

Web Content Writing Tip #1 - Start by asking yourself, “How am I different?”

It’s best to think of an inverted pyramid when you begin web content writing or website content writing. Ask, “why is my product or service different than others?” While writing the website content, do not use too many words. Get to the point straightway. Make the first paragraph a gist of what you want to say and then expand the web content further in the text.

Web Content Writing Tip #2 – Relevance!

Sure, it may seem appealing to write about the latest gizmo from Apple, but unless it directly relates to your page or your site, don’t include it. Web users want valid, relevant information about your product or service. So even though they may have already bought the gadget, they won’t care if it doesn’t relate to your message.

Web Content Writing Tip #3 – Limit 1 idea per paragraph

If you want a higher conversion rate, your web pages need to be concise and to-the-point. Users tend to scan websites, instead of reading them. Having short, meat-and-potatoes paragraphs is better than long rambling ones.

Web Content Writing Tip #4 – Action!

Your readers are on your page for one single reason: because you have something they want. Show them. Tell your readers what to do by avoiding the passive voice. Keep the flow of your pages moving so you don’t lose their attention!

Web Content Writing Tip #5 – Use lists instead of paragraphs

Remember: people don’t read your site; they scan it. And lists are easier to scan than paragraphs, especially if you keep them short and bulleted.


Web Content Writing Tip #6 – Keep your list items under 10

Studies have shown that people can only reliably remember 7-10 things at a time. By keeping your list items short, it helps your readers remember them.

Web Content Writing Tip #7 – Short and sweet sentences

Let your sentences be as concise as you can make them. Use only the words you need to get the essential information across.

Web Content Writing Tip #8 – Use sub-headings

Sub-headings will make the text more scannable. Your readers will move to the section of your site that they’re looking for, and internal cues make it easier for them to do this.

Web Content Writing Tip #9 – Call to Action!

People have come to your site looking for information. Don’t expect them to find it on their own. By giving them calls to action - click, sign up, buy now – you’re essentially ordering your readers to “do this!” And this is essential in order to convert them!

There you have it: 9 sure-fire ways to make your content more appealing! Be sure to implement some or all of the tips that work best for you.

_______________________________________________________ Author: Nitima, web content writer, Gurgaon (New Delhi, India) You can click here for her portfolio or Contact her at


Cecil Broderick said...

Great pointers.
Enjoyed reading them!

September 10, 2010 at 9:22 AM
Anonymous said...

I love the way you have given the rundown of the things we should keep in mind. I am a work-from-home mom of 3 and my financial burdens don't allow me the luxury of hiring a content writer, so I am left with no choice other than doing the designing & writing of my website myself. Hopefully I'll be able to send you a link soon and then may be you can tell me if its okay.

Sisila Bendares

September 12, 2010 at 8:14 AM

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