7 Tips on Successful Blending of Web Content Writing with SEO

Writing web content that gives you not only satisfies your customers but gives you good ranking on search engines. There were days when only few sites were on the internet and people didn’t expect much from them but as the time is progressing, readers have become smarter and are immediately put off by bad content writing.

Blending SEO with web content writing is an art that only few excel in. Writing SEO enriched web page content is entirely different from article, blog, and other forms of writing. Your web page content is the mirror of your company and highly valuable for your website to be ranked high. Write it in a way that online users can interact with it and are left spellbound. Here are some tips on successful blending of web content writing with seo that can help -

1.       Write good content – Without it, you will be wiped out within days. The point to remember is that no matter what your subject matter is, your web content will reach a large audience and help your website beyond the SEO benefits only when its written well.

2.       Intellectual writing – Without it, you’ll look dumb. There are plenty of SEO Article Writers that know how to use crisp language and if you are one of those – well, congratulations!

3.       Credibility – Without it, your queries wouldn’t get converted into useful business. Credibility is the demand of all the companies looking out SEO writers. So, if you are a content writer, make sure that you track your work and create a list of link where all your articles are posted. This will help you to use them as samples should a prospective client asks for it.

4.       Get a professional editor – Without it, you’ll never get to know the quality of your content. Professional editors charge INR 60-70 per page and can correct your content with as little as one day.

5.       Look at the competitors’ websites – Without it, you wouldn’t know what’s latest in the industry. Yours visitors will not take interest in browsing your website if your competitor has shared information that is more relevant. Every reader will like to know what new you are offering and if it is the same, why would people like to stick to your website?

6.        Know your keywords – Without it, search engines will ignore you. Inducing keywords in your content is simple. However, avoid the temptation of stuffing them in a way that web content becomes totally useless.

7.       Recheck and change– Without it, you wouldn’t know what you’ve been missing.

Remember - Content development plays important role in SEO. So if you want to write for your own site, consider these points and you’ll do well.

_______________________________________________________ Author: Nitima, web content writer You can click here for her portfolio or Contact her at sood.nitima@gmail.com

Web Content Writing Tips

OK, so you’ve designed everything else than web content for your website, you are ready to launch your business on web, and maybe have a fair idea of generating few leads from search engines. Or maybe you’ve reserved your domain name but you’re thinking, “What the heck do I want to say?!” Let’s take a look at some very useful web content writing tips on how to improve the website content and increase the number of people reading content on your website dramatically:



Web Content Writing Tip #1 - Start by asking yourself, “How am I different?”

It’s best to think of an inverted pyramid when you begin web content writing or website content writing. Ask, “why is my product or service different than others?” While writing the website content, do not use too many words. Get to the point straightway. Make the first paragraph a gist of what you want to say and then expand the web content further in the text.




Web Content Writing Tip #2 – Relevance!

Sure, it may seem appealing to write about the latest gizmo from Apple, but unless it directly relates to your page or your site, don’t include it. Web users want valid, relevant information about your product or service. So even though they may have already bought the gadget, they won’t care if it doesn’t relate to your message.



Web Content Writing Tip #3 – Limit 1 idea per paragraph

If you want a higher conversion rate, your web pages need to be concise and to-the-point. Users tend to scan websites, instead of reading them. Having short, meat-and-potatoes paragraphs is better than long rambling ones.



Web Content Writing Tip #4 – Action!

Your readers are on your page for one single reason: because you have something they want. Show them. Tell your readers what to do by avoiding the passive voice. Keep the flow of your pages moving so you don’t lose their attention!



Web Content Writing Tip #5 – Use lists instead of paragraphs

Remember: people don’t read your site; they scan it. And lists are easier to scan than paragraphs, especially if you keep them short and bulleted.

 

Web Content Writing Tip #6 – Keep your list items under 10

Studies have shown that people can only reliably remember 7-10 things at a time. By keeping your list items short, it helps your readers remember them.



Web Content Writing Tip #7 – Short and sweet sentences

Let your sentences be as concise as you can make them. Use only the words you need to get the essential information across.



Web Content Writing Tip #8 – Use sub-headings

Sub-headings will make the text more scannable. Your readers will move to the section of your site that they’re looking for, and internal cues make it easier for them to do this.







Web Content Writing Tip #9 – Call to Action!

People have come to your site looking for information. Don’t expect them to find it on their own. By giving them calls to action - click, sign up, buy now – you’re essentially ordering your readers to “do this!” And this is essential in order to convert them!

There you have it: 9 sure-fire ways to make your content more appealing! Be sure to implement some or all of the tips that work best for you.










_______________________________________________________ Author: Nitima, web content writer, Gurgaon (New Delhi, India) You can click here for her portfolio or Contact her at nitima@writingroutes.com